Wild Bluebells Australia

Our Story

A journey from healing to creating

Poom, Founder of Wild Bluebells

Welcome, I'm Poom

Founder & Creator

Wild Bluebells began as my personal journey to heal my own skin and reconnect with simplicity. What started as self-care became a ritual of honesty, balance, and natural beauty.

For years, I struggled with sensitive skin that reacted to almost everything. Complex routines with countless products left me frustrated and my skin worse than before. I felt disconnected from what I was putting on my face—long ingredient lists filled with words I couldn't pronounce, promising miracles but delivering disappointment.

Everything changed when I discovered the power of pure botanical oils. I started experimenting in my kitchen, blending simple, natural ingredients that had been used for centuries. The results were transformative. My skin finally found its balance, and I found my purpose.

I named the brand Wild Bluebells after the delicate yet resilient flowers that bloom each spring in my grandmother's garden. Like these bluebells, our skin has an innate ability to thrive when given the right, natural conditions.

Each product I create is a reflection of nature's wisdom—carefully crafted in small batches with ingredients you can trust. No synthetic fragrances, no harsh chemicals, no compromises. Just pure, honest skincare that works in harmony with your skin.

Wild Bluebells is more than skincare; it's an invitation to slow down, honor your skin, and embrace what's real. It's about creating a daily ritual that nourishes not just your face, but your soul.

Thank you for being part of this journey. Your trust means everything to me.

— Poom

Our Values

Pure & Natural

We use only 100% natural, plant-based ingredients. No synthetic additives, no compromises. What you see is what you get.

Small Batch Crafted

Every bottle is handmade in small batches to ensure the highest quality and freshness. We take our time to get it right.

Transparent & Honest

We believe in complete transparency. Every ingredient is listed clearly, and we're always happy to answer your questions.

Cruelty-Free & Vegan

We never test on animals, and all our products are 100% vegan. Beauty should never come at the cost of another living being.